New Straits Times · October 2024
The Jeweller's Daughter Returns to Her Roots
In this feature, New Straits Times tells the story of TC Designs founder Chelvy Samuel — daughter of a traditional Indian goldsmith — and her journey from a corporate career abroad back to her family's craft.
Drawing inspiration from her late father's artistry and the rich symbolism of gold in Indian culture, Chelvy founded TC Designs to offer affordable luxury — gold-plated fine costume jewellery set with cubic zirconia that captures the beauty of rubies, emeralds, sapphires and diamonds.
The article highlights her design philosophy: pieces that transcend tradition, made for the modern woman — equally at home with a saree, an everyday outfit, or formal Western attire.
"Jewellery-making is in my blood and nothing is as therapeutic as watching a design come to life."